From our experience, nowadays most companies perform some sort of innovation activities. Unfortunately, we only rarely see a clear alignment between strategy and innovation. This results in innovation projects that inevitably fail to gain traction and support from leaders within the business. Steve Blank, founder of the Lean Startup movement, calls this “innovation theatre�. A bunch of innovation activities that do not produce any tangible outcomes.

Strategic Guidance

For this reason, we developed the Strategic Guidance Framework. To help senior leaders communicate, how they would like innovation to align with the company’s strategic goals. Our framework helps leaders define where to play, what is in, and what is out. Ideally, innovation projects should show they fit the vision, culture, and image of the company. To ensure they get leadership support and the resources required to do their work.